Basic Function: The Marketing Specialist in collaboration with the Marketing Manager is responsible for the implementation and administration of various marketing initiatives, including day-to-day implementation of listing administration, social media, research, and special events, while at the same time developing and implementing a creative, thoughtful, and strategic marketing program designed to achieve market recognition and in support of all new business development efforts. Day-to-day responsibilities focus largely on the development of sales support including marketing materials for new business pitches and RFP responses. Create proposals, offering packages, presentation boards, and PowerPoint presentations. Ensure Newmark Zimmer (NZ) differentiators are communicated effectively in all materials.
Experience/Education: Bachelor’s Degree in marketing, communications, graphic design or related discipline with 4+ years related work experience. Experience managing creative projects and familiarity with standard concepts, practices and procedures within marketing, advertising and real estate is critical. Must have outstanding organizational and time management skills. Experience in a design/ad agency environment and project management is a plus.
Specific Skills Required: Strong understanding of current online marketing concepts, strategy, and best practice; highly motivated and strong work ethic, excellent written and verbal communication, interpersonal and presentation skills; ability to work under pressure with multiple tasks, deadlines, and high priority projects; ability to work both independently and as part of a team. The Marketing Specialist must also be fluent in software applications including MS Office Suite, InDesign, Adobe Photoshop, Adobe Acrobat, and Campaign Breeze. Internet research skills and advanced knowledge of scanners, color printers, and digital cameras are also required.